Dr. Christian Gutschi
(born 1970 in Klagenfurt/Carinthia/Austria), studied psychology (main focus mediapsychology) at the university of Vienna. Qualified as clinical and sanitary psychologist for children, teenager and familys.

For more than 15 years I am working as a graphic designer of magazines, producer and typesetter of books and creator of corporate identities. Now I am mostly concerned in type-consulting and mediapsychological investigations on the connotaion of printing types and the search for appropriate letterforms. List of companys who cooperate with me as a type-consulter (see typo-consulting).

For two years I have been working as production manager for a new founded daily newspaper called "Österreich" at Vienna.

From 1998–2005 I have been working as production manager for the NEWS-magazine in Vienna.

At the beginning I founded a school magazine named „Crash“ in Klagenfurt/Carithia, after taht I wrote for the local carinthian daily newspaper „Kleine Zeitung“ and then for the austrian newspaper „Kurier“ at Vienna. Beside my study I was chief editor of the „ÖH-Express“ (most read austrian student magazine) always in touch with the printed word.

As an apple-user from the beginning, I was always interested in implementing my psychological knowledge and experience in the design and production of printed media.
This year I am finishing  an international study on the topic „Type connotation and speech area“
focused on three main questions:

1) In which points does the feeling tone of type differ from German to English readers (people)?
2) What differences are behind the pictorial versus abstract decoding of emotion?
3) Is there any measurable influence on the feeling tone of type because of the different language-structures.

Beside my mediapsychological consulting and scientific work I am teaching as a lecturer for media-production and presentation-techniques at the advanced technical college „FH Technikum“ at Feldkirchen/Carinthia (seminar-program).